Hotel Branding Design for Kallergon

Logo & Corporate Identity for Luxury Apartments in Crete

Kallergon is a refined complex of luxury apartments located in Melambes, Rethymno, in the heart of Crete. Inspired by the concept of slow living, this unique hospitality destination blends minimal architecture with the authenticity of the Cretan landscape and heritage.

Minoan aesthetics

As part of the hotel branding design, I developed a full corporate identity system, starting with a concept-driven hotel logo that draws on elements of the Minoan civilization and the iconic Phaistos Disc. The circular emblem references ancient symbols, nature’s geometry, and the phonetic root “KA” from the brand name—bridging history, typography, and symbolism.

The custom logotype combines contemporary geometric structure with smooth curves, evoking a sense of balance, timelessness, and understated luxury. The Greek character “Έ” is subtly emphasized to reinforce the brand’s Hellenic identity.

The chosen color palette reflects the natural environment: a terracotta beige that echoes the stone and soil of Crete, and a warm bronze-gold tone that adds elegance and a premium feel—ideal for a luxury hospitality brand.

This branding project included:

• Custom logo design
• Typography and color palette development
• Guest-facing print collateral
• Visual consistency guidelines

The final result is a cohesive and elegant hotel logo and brand identity designed to elevate the experience of Kallergon’s guests and enhance the property’s positioning in the competitive market of luxury apartments in Greece.