The Nutrinest – Nutritionist & Dietician Clinic Logo

Logo & Brand Identity Design

The Nutrinest is a nutrition clinic led by dietician Konstantina Papageorgiou, offering personalized wellness support through science-based guidance and care. The brand identity and logo design were created to reflect both the clinical professionalism and the nurturing, human-centered philosophy of the practice.

The logo design for this nutritionist clinic centers around a quiet but powerful visual metaphor: the letter C gently curves to embrace the N, forming a symbolic nest — a natural shelter of care, protection, and support. This concept embodies both the name “Nutrinest” and the clinic’s mission to provide a secure and empowering space for transformation.

The branding system

The branding system was developed to align with the personality of the founder — poised, refined, and gracefully confident. The visual language avoids ornamentation, opting for a minimal and elegant tone that mirrors her presence and professional ethos.

Typography choices reinforce this feeling, combining soft geometric curves with structured clarity to balance scientific precision and human warmth. The color palette includes earthy, neutral tones that evoke nature, safety, and grounded trust — aligning with the clinic’s wellness-focused vision.

The brand identity was applied to a full set of clinic materials:

• Business cards
• Letterheads & document templates
• Lanyard tags
• Patient communication tools

The result is a holistic and harmonious brand identity for a healthcare and nutrition clinic, designed to inspire trust, warmth, and a sense of sanctuary.